App walls and electric stalls

Missed low hanging fruits

ICYMI

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Registration numbers show that there are three major players in the electric 4W market. Tata, JSW-MG and Mahindra. Unfortunately, none of them have an ideal app experience. I have previously accessed Tata's IRA app through a friend’s login and I referred to this thread by TeslaClubIndia to know about Mahindra’s app. Today, I will talk about the MG app, that I’ve regularly used for slightly over three years, and my strategy for TataEV’s app.

Related reading - my previous article on explosion of charging aggregator apps and this article on making great software for EVs.

P.S.: This is a premium article for ExpWithEVs. You can refer this publication to your colleagues and friends to get access to premium articles or you can subscribe via Stripe.

With the premium subscription, you can also read Nikhil Chaudhary, who manages Tesla Club India, on what are offerings by Tesla and what it means for the Indian EV industry. A true deep dive. You can read my pointed feedback to the industry on my recent road trip to Bandhavgarh national park.

Before we start, here’s this week’s meme.

Keepin’ up with the times

Let’s start.